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Local Stars Beat K-Pop in Southeast Asia
东南亚本土明星超越 K-pop
Watch on YouTube 📺
Local Stars Beat K-Pop in Southeast Asia
东南亚本土明星超越 K-pop
当前，东南亚的本土歌手正席卷音乐排行榜，势头盖过海外明星。这是因为粉丝们正热衷于那些结合了 K-pop 培训体系与当地语言文化的本土艺人。实际上，在菲律宾 Spotify Top 10 榜单中，本土音乐的占比已从 2021 年的 31% 大幅增长至目前的 81%。这一趋势表明，东南亚流行音乐正在形成独特的风格，并成长为一个巨大的市场。
Local artists in the Philippines are taking over music charts.
菲律宾本土艺人正横扫音乐排行榜。Local artists 本地歌手 / taking over 占领中 / music charts 音乐排行榜
Their share of Spotify's Top 10 rose from 31% to 81% since 2021.
自 2021 年以来，Spotify Top 10 的占有率从 31% 跃升至 81%。share 占有率 / rose from 从...上升 / since 2021 2021 年以后
This shift is happening because fans are switching to homegrown stars.
随着粉丝开始追捧本国明星，这种变化随之产生。shift 变化 / switching to 转向 / homegrown stars 本国明星
In Indonesia, local music now fills 97% of the top ten list.
印度尼西亚 Top 10 榜单中，目前 97% 是本土音乐。local music 本土音乐 / fills 填充 / top ten list 前十名单
BINI is leading this movement, as the first Filipino girl group at Coachella.
首个登上科切拉音乐节的菲律宾女团 BINI 正引领这一趋势。leading this movement 引领趋势 / first Filipino girl group 首个菲律宾女团 / Coachella 科切拉
These artists use K-pop training but add their own themes and languages.
他们借鉴 K-pop 体系，同时融入当地特有的情感和语言。K-pop training K-pop 式训练 / own themes 自有主题 / languages 语言
For example, the boy band BGYO talks to fans every day on TikTok.
例如，男团 BGYO 每天都在 TikTok 上与粉丝互动。boy band 男团 / talks to fans 与粉丝交流 / TikTok TikTok
This social media engagement helps them build a very loyal community.
这种活跃的社交媒体互动有助于建立稳固的粉丝群。social media engagement 社交媒体互动 / build 建立 / loyal community 忠诚粉丝群
Because of this demand, music money in the Philippines will hit 180 million dollars.
得益于这种需求，菲律宾音乐市场的收入预计将达到 1.8 亿美元。Because of this demand 因为这种需求 / music money 音乐收入 / hit 180 million dollars 达到 1.8 亿美元
Experts say K-pop showed that Asian music can make a lot of money.
专家表示，K-pop 证明了亚洲音乐也能创造巨额收益。Experts say 专家认为 / Asian music 亚洲音乐 / make a lot of money 赚大钱
Now, rising wealth in Thailand and Indonesia is helping local studios grow.
随着泰国和印度尼西亚经济好转，当地制作公司也在成长。rising wealth 增长的财富 / local studios 当地工作室 / grow 成长
While K-pop earned 893 million dollars last year, local stars are winning.
尽管去年 K-pop 收益巨大，但本土明星的潜力也不容小觑。earned 赚取 / last year 去年 / local stars 本地明星 / winning 获胜
They are proving they can be just as popular at home.
这证明了他们在本土市场也完全吃得开。proving 证明中 / just as popular 同样受欢迎 / at home 在国内
This trend shows that Southeast Asian pop is finally finding its own voice.
东南亚流行音乐终于在寻找属于自己的独特色彩。trend 趋势 / Southeast Asian pop 东南亚流行音乐 / finding its own voice 寻找自己的声音
Quiz 🧠
Q1. Pop singers can become very popular at home by singing in their own language.
查看答案
✅ True
融入母语和本土文化的音乐有助于与当地粉丝建立更深的情感共鸣。
Using local languages and themes helps artists connect deeply with fans in their home country.
Q2. What does 'homegrown' mean in 'homegrown music stars'?
查看答案
✅ made locally
'Homegrown'不是指外来的，而是表示“本土的”或“本地出身的”。
'Homegrown' describes people or things that belong to or developed in their own local area.
Q3. Why do modern pop bands talk to fans daily on social media?
查看答案
✅ To build loyal fans
在社交媒体上经常与粉丝互动能建立紧密的纽带，从而打造出忠诚度极高的粉丝群体。
Talking directly to fans online builds a strong personal connection and keeps supporters engaged.
Dialogue 🎧
Alex: I just checked the music charts in the Philippines. It is actually insane.
Alex: 我刚看了下菲律宾的音乐排行榜，简直太让人惊讶了。
Sophia: Let me guess. Is it all American pop stars again?
Sophia: 让我猜猜。又是美国流行歌星占领了榜单吗？
Alex: Nope! Local artists jumped from 31% to 81% of the top ten.
Alex: 不！本土艺人在 Top 10 的比例从 31% 猛增到了 81%。
Sophia: That is a huge shift in just a few years. I'm impressed.
Sophia: 短短几年就有这么大的变化，真让人印象深刻。
Alex: I know, right? I thought K-pop was still the king there.
Alex: 是啊。我还以为 K-pop 在那里依然是绝对的主流呢。
Sophia: It’s big, but Indonesia’s local music is now 97% of their top ten!
Sophia: 虽然也很受欢迎，但听说在印度尼西亚，本土音乐现在已经占据了 Top 10 的 97%！
Alex: 97%? That means almost no foreign songs made it. That's wild.
Alex: 97%？那意味着外国歌曲几乎完全消失了。太厉害了。
Sophia: Exactly. Groups like BINI are even performing at Coachella now.
Sophia: 没错。像 BINI 这样的组合现在甚至要登上科切拉的舞台了。
Alex: Wait, the first Filipino girl group at Coachella? That is massive.
Alex: 等等，作为首个菲律宾女团登上科切拉？那可是个大新闻。
Sophia: They use K-pop style training but keep their own languages and themes.
Sophia: 他们在借鉴 K-pop 训练方式的同时，保留了自己的语言和主题。
Alex: So they sing in Tagalog? I love that they stayed local.
Alex: 所以他们是用塔加洛语唱歌吗？能保持本土特色真的很不错。
Sophia: Yes, and groups like BGYO talk to fans on TikTok every day.
Sophia: 是的，而且像 BGYO 这样的组合每天都会在 TikTok 上和粉丝互动。
Alex: Every day? I can’t even reply to my texts that fast.
Alex: 每天？我连回个短信都没那么快。
Sophia: It builds a very loyal community. They are like a family.
Sophia: 所以粉丝凝聚力特别强，简直像一家人一样。
Alex: The music money in the Philippines will hit 180 million dollars soon.
Alex: 菲律宾音乐市场的收入很快就要达到 1.8 亿美元了。
Sophia: Whoa. That is double what it was just four years ago.
Sophia: 哇。那比四年前翻了一番啊。
Alex: Is this happening because the countries are getting wealthier?
Alex: 是因为这些国家的经济水平提高了吗？
Sophia: Yes, rising wealth in Thailand and Indonesia helps local studios grow.
Sophia: 没错。泰国和印度尼西亚的经济增长对当地工作室的发展起到了很大帮助。
Alex: K-pop really showed everyone that Asian music can go global.
Alex: K-pop 确实证明了亚洲音乐也能获得全球性的认可。
Sophia: True, but now these local stars are finally winning at home.
Sophia: 是的。但现在这些本土明星已经完全掌控了本国市场。
Alex: It feels like Southeast Asian pop is finally finding its own voice.
Alex: 感觉东南亚流行音乐终于开始发出属于自己的声音了。
Sophia: It’s definitely time to update our playlists. I'm looking them up.
Sophia: 看来是时候更新一下我的播放列表了。我现在就去找找看。